the Power of Video
Why you should include video content in your marketing strategy?
Is video the future of content marketing? The short answer is no, video marketing is the “now” of content marketing. When it comes to highly effective forms of content, video is a front runner! The popularity and necessity of video is growing every day and is something that needs to be nourished rather than ignored.
In the year 2020 it is surprising that many marketers still aren’t using video as part of their marketing plans and digital strategies. With this in mind, we have referenced a study undertaken by HubSpot below to provide some facts and figures to help you better understand that the use of video is key in order to boost your business.
1. Demand For Video – The demand for video content is increasing year on year with 54% of people wanting to see more video content from marketers. It has also been identified that video is the second most popular type of content used to increase engagement levels on social media.
2. Content King – Video was the #1 form of media used when implementing a content strategy in 2019, surpassing the use of blogs and infographics. According to video marketers, the use of video gives them a greater chance of return on investment(RO)I with 88% of them reporting a positive result.
3. Lead Generation – When asked, 83% of video marketers said that video content was more effective in generating leads for future business. Additionally, 93% of brands stated that they gained new customers based on their video content strategy on social media.
4. Content Placement – Knowing where to place your video content is a key component when devising a video marketing strategy. YouTube and Facebook are the most widely used platforms by video marketers at 85% and 79% respectively. Snapchat was only used by 11% which is a considerable amount less. Understanding where you should place your media will ensure better results and more bang for your buck!
5. Video Attributes – 92% of marketers create video content using assets that they already have. Knowing how to be cost effective and savvy when creating your own video content is key when looking to make the most profit from campaigns.
Have we got you thinking? Are you now realising that it’s time to explore the world of video content creation? Well why not book your place on our two-part webinar, “Red PR Presents : Cutting Edge Video Creation”. Priced at just €50.00 this online course will give you a better insight as to what video creation entails, tips and tricks to be cost effective and also the best way to market your videos on social platforms.
For further details on this please visit our event page via the link provided below or contact the team today on info@redpr.ie
Webinar Details:
“Red PR Presents : Cutting Edge Video Creation”
Dates: Tuesday 11th & Thursday 13th August 2020.
Time: 2-5pm each day.
Cost: €50.00
Booking Link: https://www.eventbrite.ie/e/red-pr-presents-cutting-edge-online-video-for-business-made-easy-tickets-113902042074